Search Engine Optimization

Search Engine Optimization (SEO) is the process of achieving top ranking on major search engines like Google, Bing, and Yahoo without paying for advertising. Often referred to as "free", "organic", "natural", or "earned" traffic, the added visibility of a website positioned on the first page of a major search engine can provide a lot of traffic to the site, resulting in more sales.

Search engines are programmed to deliver the best quality information that is most relevant to the searcher. In order to do that, there are more than 200 factors that determine a web page's relevance to a search request. Many of these factors are woven into the fabric of the website such as the framework for mobile compatibility, page headers and content, photos, videos, loading speed and SSL security. Other factors are trust related such as links from reputable sites and social media.

It's important to remember that search engines also prefer updated content, that is why SEO should be an ongoing process and not a one-time delivery. Successful SEO requires watchful keyword monitoring and frequent website updates.